The first column can show you different types of reach, and the second a treasure trove of data, including the number of negative responses (discussed later) and engagement rate.Īnd, oh happy day, you can break the engagement rate down even further: click the column heading, and you can switch between ranking your columns by percentage of clicks and ranking your columns by percentage of likes, comments and shares. Toggle your info by clicking the arrow beside the color key at the top.
The two columns in the “Posts” tab can show you different things. The tab itself breaks down the types of things you share- statuses, photos, videos and links- and lets you know how each post type is performing. WHAT? Not only is there a tab with this exact title under “Posts” (“Best Post Types”), there are also new ways to break down and see information about your posts. Use this new tool as a guide, but continue to test different times to see when you get the highest engagement. MAKE IT WORK: Do no interpret this as “I should post when the most people are online.” Posting during the peak might mean getting lost in the clutter. Keep in mind that you still have competition.
That doesn’t necessarily mean they saw your post. This measurement is based on how many fans, or people who have liked your page, saw a post of any kind on Facebook. WHAT? Hellelujah! No more must you rely on general studies of the best time to post. There are tons of new features, but here are the most useful additions, and tips to use the new Insights build your business. It’s much easier to see how your page is performing at-a-glance. With interactive graphics that illustrate your page statistics in a clear way, as well as extended options to delve deeper into those insights, you’ve got a perfect storm of at-your-fingertips analytic analysis that will make trends quicker and simpler to spot (and use to your advantage). Woah! Facebook Insights got an overhaul, and there are tons of new tools.
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